The New Digital ‘Superdrug Marketplace’ Is A Retail Sector ‘First’
KPS UK is excited to announce the successful delivery of a first-of-kind service in the high street health and beauty digital retail landscape, Superdrug Marketplace. The project involved KPS integrating Mirakl – the first and most advanced enterprise marketplace SaaS platform – into Superdrug’s SAP Commerce Cloud. Working at pace, seamlessly in collaboration with eLab – the internal technical resource of Superdrug’s parent company A.S. Watson – allowed Superdrug to launch the most advanced enterprising marketplace in their sector before peak seasonal trading.
Digital transformation leader KPS UK’s seamless integration of the Mirakl platform on Superdrug.com provides customers with a smooth journey, for purchasing products from established brands and exciting new sellers. Over 300 brands are already signed up and Superdrug can now easily increase their product ranges and test new markets without incurring the associated costs. Brands on the new Superdrug Marketplace include cruelty-free ethical skincare range Up Circle, UK brand Nature Spell, Women’s razor brand FFS Beauty and Beauty Lovers favourite, Jecca Blac.
Branwell Moffat, Director of CX Consulting at KPS said: “Superdrug Marketplace has a been a great project to be involved with and I’m excited to see the positive impact that this has for Superdrug and their customers. It’s been a fantastic partnership between the Superdrug, Mirakl and KPS teams who have delivered a high-quality marketplace implementation in a very short space of time. I can honestly say that it has been a pleasure working with the teams at A.S. Watson and Superdrug and I’m looking forward to what we can do together in the future.”
Jacqueline Joel, Head of Digital Technology at A.S. Watson, commented: “Implementing the Superdrug Marketplace project was incredibly exciting for Superdrug and we understood the potential complexities we would need to solve to deliver a platform to enable our vision. It was key that we created a team that was set up for success and partnering with KPS was an important part of building this team. It was a pleasure to work with KPS and their collaborative approach helped us reach our implementation goals at the pace we needed.”
To find out more about KPS and delivering digital solutions for the connected customer experience, visit www.kps.com/uk