Neurons, the leading consumer neuroscience company, has released a state-of-the-art feature, Benchmarks, on their AI software, Predict. With Benchmarks, companies can now upload their marketing creatives and assets, such as banner ads, social media ads, website layouts, product packaging, etc., and see how they perform compared to the industry average.
Predict is an AI built on one of the world’s largest eye-tracking databases. It analyzes marketing assets for attention and measures behavioral metrics based on neuroscientific research with up to 95% accuracy, allowing companies to understand how consumers will respond to that asset. Predict can forecast results in seconds, and helps companies test the performance of their assets before launch. The new Benchmark feature allows companies to simply upload their assets to Predict, select the category that the assets fall under, and see how they perform based on the benchmarked scores for attention and behavior like Focus and Engagement. Companies can choose from a wide range of creative asset categories. For example, they can analyze how their Facebook ads score compared to the average Facebook ad scores. In addition, companies can get a detailed understanding of a specific element’s attention performance. They can select, analyze, and benchmark elements like the brand logo, product, headlines, and more.
This new feature update offers marketers, advertisers, and designers a new and unique layer of predictive performance insights, and allows them to find and prioritize areas to improve upon in their creatives before launching them. This feature also opens new areas of possibility in terms of design benchmarking for companies as they can now pre-determine performance and have a constant overview of the market standing of different creatives.
Mike Storm, COO and partner at Neurons, said: “The benchmarks are a breakthrough in creative asset pre-testing as they give companies a glimpse into where their designs stand in the current market. This feature will change the way creative teams work on a daily basis as they can now better articulate the strengths and weaknesses of their design backed up by neuroscience data, make changes on the fly and benchmark them against the industry performance in a matter of seconds”.