The betting industry has seen a dramatic transformation over the past few years. Tech and marketing efforts have led to something of a betting renaissance, with younger audiences benefitting from placing bets just like the more seasoned players.
Mobile betting in particular has revolutionised the way we interact with sports and place wagers. It gives us instant access to a wealth of options and allows us to bet anytime, anywhere. Recent research predicts that the global mobile gambling market will reach more than $375 Billion by 2027. Being an organic part of the gambling industry, betting is growing in popularity and demand accordingly.
Just like many popular mobile services, mobile betting has its beginnings in the 2000s. Fueled by the demand for betting on the go, mobile betting has grown to offer much more than just wagering on sport. With time, the opportunities expanded to include eSports bets as well as a wide array of Specials — bets on politics and international awards.
Advances in technology and the increasing popularity of tablets and smartphones have led to mobile betting becoming a lucrative experience available at your fingertips. With so many great brands, the market has become incredibly saturated, meaning sports betting websites are all competing to offer the best user experience.
These factors are what drives modern industries forward, and mobile betting has experienced a rapid rise in popularity over the past few years. According to H2 Gambling Capital, 53% of online bets were placed on mobile devices in 2022. This number is expected to rise even further.
Mobile betting’s growth can be attributed to many factors. Here are the key ones:
Convenience
Mobile betting allows you to place a wager from any location at any time. You don’t need to go to a betting shop, or even be at your computer to place a wager. Because of that, mobile betting has grown to attract new audiences.
Accessibility
It is now easier than ever to access mobile betting websites and apps via the internet. Mobile betting is now more accessible thanks to smartphones becoming cheaper. Professional betting tips that often come along with betting apps go a long way in helping newcomers make well-informed bets.
Change of attitudes
Online betting used to be stigmatized. However, this perception has changed recently. Many now see online betting as a safe and ethical way to gamble. Thorough licensing requirements as well as new demographics have fueled the growth of mobile betting.
More and more people lean towards this pastime. However, technological advancements still continue to shape the terrain of this industry. Here are just a few of the directions that mobile betting is currently developing.
Augmented Reality
Users can already place real-time bets on virtual events, such as horse races or football matches. AR could enhance the betting experience by overlaying live statistics and information onto the screen of the user, giving them deeper insight and analysis.
Artificial Intelligence
Online betting sites already use artificial intelligence (AI), to personalize user experiences and provide tailored recommendations. AI may be able to identify patterns and trends within betting behaviour in the future. This will help prevent gambling problems and provide personalized promotions.
Cryptocurrencies
Extensive use of crypto would allow for anonymous and secure betting transactions that would be faster than traditional payment methods.
It’s safe to say that 2020’s are seeing betting change the face of online entertainment. With numerous sporting fixtures, rich promotions and access to past records as well as predictions of events, betting has grown into a lucrative hobby that increasingly more people take up. To cater to the specific needs of their customers and keep ahead of their competitors, even well-established bookies with a long history are eager to stay on top of technological advances.
