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Fluent Commerce to support growth of global apparel and footwear company VF Corporation

Global order management vendor Fluent Commerce has partnered with customer experience firm Merkle, a dentsu company, to implement a new distributed Order Management System (OMS) for VF Corporation.

Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies. It is home to brands including the North Face®, Vans®, Timberland® and Dickies®.

VF has launched the new OMS across several brands and expects to expand the implementation across the Asia Pacific region. The new platform will support online orders and sales by providing a single view of inventory. It will offer the capability for business users to handle customer queries more efficiently.

“Businesses with a global footprint and growth plans will have the ability to support many regions, channels and brands with one system, but still scale flexibly whilst allowing for customizations was paramount. We found that in Fluent Order Management,” said Patrick Deloy, Managing Director of Merkle/ Dentsu APAC Commerce and Loyalty.

VF’s products are sold in over 125 countries around the world. This includes branded ecommerce portals and approximately 1300 owned retail stores.

The implementation of Fluent Order Management includes Ship from Warehouse, Orchestration, Customer Service and Marketplaces integrations. The ability to handle return and refund will be turned on in the next phase of the rollout.

Graham Jackson, CEO at Fluent Commerce, said: “Fluent Order Management is the choice of many leading brands around the globe who are looking for a smart and proven platform which can adapt quickly to changing conditions and can scale easily as they grow.

“We are pleased to see our OMS being successfully rolled out by VF and look forward to working with Merkle on future phases of the project.”