Storyteq has been named a Leader in the 2023 Gartner Magic Quadrant for Content Marketing Platforms (CMP).
Storyteq’s platform helps creative and marketing teams to automate their creative production and collaboratively activate on-brand marketing campaigns in every market and channel, at scale – while improving client understanding of consumer communication and buying preferences across different personas and markets.
The news comes as Storyteq unveils its Brand Portals offering, providing a centralised hub for digital content. This enables efficient sharing of brand assets including guidelines, campaigns and dynamic playbooks for quick, on-brand adaption of master templates for all asset types.
Brand Portals act as self-serve studios which empower local marketers with content that is always up to date and consistent with the brand, helping them to deliver global campaigns tailored to their target market with much greater efficiency.
The company currently supports major household brands such as L’Oréal, McDonalds and ASOS to deliver end-to-end omnichannel marketing campaigns across the globe.
Lennard Kooy, CEO of Storyteq, said: “We are extremely proud to be recognised among CMP vendors. The ability to create and source on-brand content – as well as tailor it for distribution across local markets – is a core focus for us, so it is great to be highlighted as a market leader in this area, particularly as we unveil our Brand Portals offering to further innovate this process.
“Big brands are increasingly driven by content, with an increasing demand from consumers which translates right the way through to marketers. The challenge many brands are facing is meeting the demand for more content with the same, or even reduced, resources and budgets. Storyteq is making that possible, providing a Creative Automation and Digital Asset Management (DAM) solution that enables marketing teams to collaborate, scale and activate content-rich campaigns.”
Storyteq scored 4.30 for B2C Narrative Design Use Case, 4.28 for B2B Demand Generation Use Case, 4.31 for Complex, Distributed Content Marketing Use Case out of 5 as of 1st February, 2023.
Simon Ward, CEO of Inspired Thinking Group, said: “Storyteq is pushing the boundaries of content creation, delivering the highest standard of Creative Automation to major brands for global campaigns. The ability to create vast amounts of centralised content and localise it quickly across markets is an invaluable tool for marketers to keep up with evolving trends and increasing content demands.”
Storyteq acts as the technology engine of the Inspired Thinking Group, founded in 2009 by its current CEO Simon Ward, working in tandem with the creative consultancy services engine Team ITG.