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Fluent Order Management Chosen by ALDO Group to Simplify its DTC Customer Experience

The ALDO Group has chosen Fluent Commerce’s distributed Order Management System (OMS), Fluent Order Management, to assist them with evolving into an intelligent supply chain for omnichannel order fulfilment.
The ALDO Group is a Canadian multinational retailer that owns and operates a worldwide chain of shoe and accessories stores. Celebrating 50 years in business in 2022, it has grown to become a worldwide corporation, with more than 1,500 stores across more than 100 countries, under three retail banners: ALDO, Call It Spring, and GLOBO.

Fluent Order Management will be implemented across all three retail banners. Immediate advantages for the company and its customers are the ability to open and manage orders from any sales channel and to coordinate the fulfilment process across all client touchpoints. The implementation of Fluent Order Management has provided ALDO, Call It Spring, and GLOBO with real-time inventory, which allows for awareness of exactly which goods are selling and where. In addition, customers can check which products are in stock before visiting a shop or making an online purchase, thus improving the overall customer experience.

“When it came to selecting an OMS, the flexibility of Fluent Commerce’s offering stood out,” said Matthieu Houle, Chief Information Officer at the ALDO Group. “We need a platform that will not only meet the consumer expectations of today, but tomorrow’s as well. That requires it to have the potential to exceed expectations as we grow the business, and we found Fluent Commerce’s product has that.”

“I’m thrilled to see a renowned business like the ALDO Group utilise Fluent Order Management,” said Graham Jackson, CEO, Fluent Commerce. “The platform’s strength and rapid time to market have proved exactly what we can do to help businesses with their e-commerce initiatives, offering them the flexibility to adapt and develop new revenue sources while also providing customers with more delivery alternatives.”

The ALDO Group, which employs 5,500 staff across North America, will roll out Fluent Order Management in Canada and the United States across the three retail banners of ALDO, Call It Spring, and GLOBO.