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SalesTech start-up, Crono, raises impressive €500K in pre-seed investment round

Innovative SalesTech start-up, Crono, has raised an impressive €500K in pre-seed investment, just 10 months after launching its revolutionary AI sales platform.

Headquartered in London with offices in Barcelona and Milan, Crono was founded by four experienced sales professionals with a clear vision to help improve the performance of sales teams worldwide through the power of tech and artificial intelligence.

Able to integrate with existing CRM systems, Crono is already utilised by over 50 organisations who benefit from its advanced technology, which successfully analyses, optimises, and draws conclusions from data – offering actionable insights to companies through customised messages to enhance and maximise sales efforts.

By analysing data, Crono enables companies to design the best actions to engage potential customers, customise their sales approach to increase conversion rates, and drive revenue growth.

Forecast to accelerate growth and more than double its customer base by the close of 2023, Crono has successfully closed its first pre-seed investment round led by SFC Capital (London) with participation from Aticco Ventures (Barcelona), Startup Wise Guys (Tallinn), Magic Mind (Milan), and a group of international business angels.

With aggressive, international growth plans the €500K investment will now be utilised for continued tech development, while enabling the start-up to expand its operations to serve more clients throughout Europe. Additionally, the company plans to expand headcount by 50% hiring new developers, data scientists, and sales specialists, to support its growth strategy.

“We are excited to have the support of such a prestigious group of investors who share our vision to transform sales team processes with the power of data and AI,” said Lorenzo Tiberi, Co-founder and CEO of Crono. “This investment will allow us to accelerate the development of our technology and expand our reach to help more companies drive sales growth. The international DNA of the investors in this round underlines how Crono aims to be a European player from day one.”

Jason Druker, Portfolio Manager of SFC Capital, commented: “We are thrilled to support Crono and its exceptional team as they work to bring innovation to the SalesTech industry. Crono’s approach is perfectly aligned with the current needs of the market, which seek to optimize their sales processes in an ever-changing context. A few years ago, we were the first to invest in another London-based SalesTech startup, Cognism, which has now become a unicorn. We hope Crono achieves the same results soon. The potential we see is enormous.”