Digital customer experience agency, Great State, has been appointed by the Nottingham Trent University (NTU) to carry out a programme of significant user research and consultancy to uncover the realities and needs of their students’ end-to-end digital experience.
NTU has an aspiration to be the most digitally sophisticated university in the UK by 2025. With over 40,000 students and colleagues spanning five university sites, NTU is one of the largest and most influential higher education institutions in the country. Their priority is to put students at the heart of their technological transformation programme so that they can gain deeper insight into how best to transform their digital offering.
Following a successful 3-stage pitch process, Great State will work collaboratively with NTU stakeholders, supporting and upskilling them throughout the project. This process will be embedded within future ways of working with the university.
Andy Ingle, Head of UX at Great State, says: “This is a fantastic project, and one which aligns strongly with Great State’s principles of user-focussed digital experiences. It’s great to build on our wide roster of existing university clients. The university digital landscape is changing rapidly and there is plenty to be done to bring universities up to standard to meet the high digital expectations of modern students. It’s great to see NTU leading the way.”
Great State is known for their digital transformation work with large-scale public sector digital platforms including the award-winning employee-empowerment app, MyNavy, used by over 78% of the Royal Navy monthly. The combination of their legacy of work within higher education, and digital personalisation experience with MyNavy, means Great State are the ideal partner to support Nottingham Trent University with their strategic digital ambitions for the future.
Of the appointment, Amanda Neylon, Director of Digital Technologies at NTU says: “Great State demonstrated their deep understanding of the student experience and of the challenges faced by universities to fulfil the digital needs of all future students. At NTU we have a diverse student community, and we are committed to pursuing personalisation of the student experience above and beyond expectations. We’re looking forward to carrying out this research and feeding the insight into our digital plans to meet our ambition to be the most digitally sophisticated university in the UK”.