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Global technology consultancy Thoughtworks selects Fight or Flight as UK PR agency of record

Leading global technology consultancy Thoughtworks has appointed B2B comms agency Fight or Flight as its UK PR agency of record after a three-way competitive pitch process.

Thoughtworks has spent over 30 years helping clients which include the likes of the ITV, Mercedes-Benz and the NHS solve complex problems, navigate disruption and software, and prides itself on its ability to connect strategy to practical execution.

Fight or Flight’s brief is to help Thoughtworks write and communicate the next chapter of its story, following an IPO on the Nasdaq and subsequent evolution of its brand and category positioning. The agency will provide strategic comms, thought leadership and media relations services.


“Thoughtworks is trusted by some of the world’s biggest and most consequential organizations – AI, cloud, customer experience and data strategy,” said Andrew Soane, Head of Marketing, Thoughtworks UK. “In partnership with Fight or Flight, their assignment is to significantly increase our visibility and share of voice in the conversations that matter to our clients.


The Fight or Flight team will be led by managing partner Joe Walton, supported by senior account manager Libby Barnes and associate director and broadcast specialist Jamie McNicholas.


Commenting on the new partnership Joe Walton, Managing Partner and Co-Founder of Fight or Flight said:Thoughtworks has an impressive track record of innovation in the technology consulting space and a team of experts with a compelling perspective on the intersection of business and technology. We love the hunger and ambition of the company’s leadership, marketing and comms teams, and are excited to be on board as their storytelling partners”


Thoughtworks is the latest addition to Fight or Flight’s growing client roster, which includes leading B2B brands AMEX GBT, Expedia Group, GitHub, LinkedIn, Nokia and Trainline. PRWeek named the agency the fourth fastest growing in the UK in 2022, and the first firm born this decade to reach its Top 150 table.



Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. We are 11,500 people strong across 51 offices in 18 countries. For 30 years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.


About Fight or Flight
Founded in 2020, Fight or Flight specializes in creative B2B campaigns that deliver both emotional and commercial impact. The agency’s global team of PR, social and branded content experts are on a mission to rid the world of tedious whitepapers, building earned, owned and social campaigns that turn heads and make headlines. For more information, visit