Latest News

England Rugby adopt Monterosa / Interaction Cloud to power fan engagement

Monterosa has announced that it will be partnering with England Rugby to launch a range of gamified fan engagement experiences embedded into its digital properties.

The Monterosa platform will power a whole host of fan engagement capability. Compelling Experiences such as predictors, quizzes and sweepstakes will run before and throughout international tournaments. These are designed to drive fan attention, loyalty and first-party data capture.

The Experiences will launch across two key brands – England Rugby and the Red Roses.

The proposition will enrich the user experience beyond the interactive Experiences themselves, through in-depth integrations. These include SSO to drive data capture and Monterosa Audience Profiles. This will empower England Rugby with robust tools to understand its fans on a deeper level.

Ewan Turney, RFU Marketing Director, said: “Our partnership with Monterosa is part of wider digital transformation work and their gamification will be an important part of enhancing our interaction with fans online. As the England men’s team head off to France next in September, fan interest in rugby will peak, and providing interactive, compelling contact for fans will be a great way to interact and understand fans of the sport better.”

Tom McDonnell, CEO & Co-founder, Monterosa commented: “We’re thrilled that England Rugby have chosen to adopt Monterosa / Interaction Cloud to power their fan engagement Experiences across both the men’s and women’s games. We look forward to helping them to launch a range of rich interactive Experience designed to engage fans, build loyalty and community and drive first-party data capture.”

About Monterosa
Monterosa provides real-time engagement for major sport and media organisations that want to build valuable direct audience relationships. Customers include Liverpool FC, ITV, Sky, Formula E, IMG, EA SPORTS, Paramount and more.

Monterosa / Interaction Cloud is the SaaS platform that helps them innovate more quickly at scale. By adopting a single platform to power all of their interactive experiences, they benefit from efficient high volume support, internationalisation and secure first party data capture.

From EA SPORTS’ Premier League Player of The Month to Nickelodeon’s NFL coverage and ITV’s reality hit Love Island, Monterosa technology can be found at the heart of the most interactive sport and entertainment properties.

Product and content teams gain competitive advantage with fast access to both ready-made and customisable gamification, participation and interactive video experiences, all designed to integrate with their existing digital products on every screen.

For more information visit:

About the Rugby Football Union/ England Rugby:
The Rugby Football Union (RFU) is the National Governing Body for rugby union in England and supports participants and fans from the grassroots to the national team.
For more information, visit
Keep up-to-date with all RFU news on @EnglandRugby
Rugby Football Union, The England Rugby Rose and the words ‘England Rugby’ are official registered trademarks of the Rugby Football Union and are subject to extensive trade mark registration worldwide.