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New C-Level Appointments at Video Commerce Leader, Bambuser

Bambuser has made two strategic appointments to strengthen its leadership team as the company continues to drive innovation and expand its presence in the global Video Commerce Industry. The company has appointed Qabil Shah as Chief Marketing Officer (CMO) and Rasmus Mencke as Chief Product Officer (CPO).

Qabil brings a wealth of senior-level, global marketing experience to his role as CMO at Bambuser. With an impressive background in enterprise marketing and a track record of driving growth for renowned software companies, including Nutanix, VMware, and SAS, Qabil is poised to lead Bambuser’s marketing efforts to new heights. His strategic vision and expertise in navigating extensive stages of expansion will undoubtedly contribute to Bambuser’s continued growth and success.

As the newly appointed CPO, Rasmus brings over two decades of product development and strategy experience to Bambuser. With a distinguished career that includes product leadership roles at Salesforce, Planday, and Oracle, Rasmus has consistently demonstrated his ability to drive innovation, deliver results, and shape the direction of product portfolios. His impressive portfolio of 10+ patents reflects his commitment to innovation and advancing technological solutions.

As Chief Marketing Officer, Qabil will be responsible for spearheading Bambuser’s global marketing initiatives, elevating the brand’s presence, and driving customer engagement. With his deep understanding of enterprise marketing, Shah will leverage his skills to enhance Bambuser’s market positioning and create impactful strategies to expand the company’s reach.

In his role as Chief Product Officer, Rasmus will lead Bambuser’s product development and strategy efforts. Leveraging his insights into market dynamics and customer needs, he will drive innovation, identify new opportunities, and shape the direction of Bambuser’s product offerings, to propel the company to new levels of success.

These appointments mark an important milestone in Bambuser’s growth journey. With Qabil Shah as Chief Marketing Officer and Rasmus Mencke as Chief Product Officer, the company is well-positioned to continue delivering innovative products and outstanding customer experiences.

Bambuser’s customer base reads like the who’s who in the fashion, beauty, electronics, automotive and other industries. Customers include such household names as QVC and Saks Fifth Avenue, among others, in the US, and Dior, IKEA, Adidas, Louis Vuitton, Estee Lauder, and more in EMEA, Baycrews and Shiseido in APAC, and others.

Video Commerce and live video shopping are the future of e-commerce, a fact supported by data which reveals that Bambuser’s pioneering platform, which is easily integrated into any e-commerce site, has helped customers, in instances, to drive 4x higher engagement than Instagram with 3x longer session time and 10x higher conversion than traditional e-commerce. This is especially significant, given that according to McKinsey Digital, live-commerce-initiated sales could account for 10 to 20 percent of all e-commerce by 2026.