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Crayon recognized as A Leader in the 2023 Gartner® Magic Quadrant™ for Software Asset Management Managed Services

Crayon, a global leader in innovation and IT services, has been positioned as a Leader in the latest Gartner Magic Quadrant for Software Asset Management Managed Services[i].

“It is an honor to be positioned in the Leaders Quadrant,” said Crayon CEO Melissa Mulholland. “We believe this incredible acknowledgment demonstrates our team’s deep knowledge and expertise in providing Software Asset Management services. We’ve gained this expertise through our customer-first focus for more than 20 years which has shaped our industry-leading practice to help all companies, regardless of size, industry, or complexity.”

Software is one of the top three investments that most companies make, so not surprisingly, IT cost optimization is high on board and C-level agendas. At Crayon, our comprehensive service portfolio combined with the global expertise of more than 420 SAM consultants and an even larger number of licensing experts ensures we can address different types of use cases, capable of serving customers located anywhere in the world while covering a broad scope of software publishers.

“One of the key aspects of our offering is the alignment with industry standards, thus ensuring a standardized approach, yet flexible enough to fit every customer’s needs. We feel honored to be placed in the Leaders Quadrant again,” said Crayon CTO Florian Rosenberg.

Crayon takes great pride in being positioned in the Gartner Magic Quadrant. The report is considered an excellent and helpful resource for making informed decisions by organizations when selecting a SAM Managed Services partner.

“Magic Quadrants offer visual snapshots, in-depth analyses, and actionable advice that provide insight into a market’s direction, maturity, and participants,” according to Gartner[ii]. Under its research methodology, vendors are placed in four quadrants: ‘Leaders, Challengers, Niche Players, and Visionaries’ based on how they execute their stated visions and how well they perform against Gartner’s market view.

According to Gartner, “Leaders provide mature offerings that meet market demand and have demonstrated the vision necessary to sustain their market position as requirements evolve. The hallmark of Leaders is that they focus on and invest in their offerings to the point where they lead the market and can affect its overall direction. As a result, Leaders can become the vendors to watch as you try to understand how new market offerings might evolve.

Leaders typically possess a large, satisfied customer base (relative to the size of the market) and enjoy high visibility within the market. Their size and financial strength enable them to remain viable in a challenging economy.

Leaders typically respond to a wide market audience by supporting broad market requirements. However, they may fail to meet the specific needs of vertical markets or other more specialized segments.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner’s research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Magic Quadrant for Software Asset Management Managed Services, 05 September 2023, Yoann Bianic, et. Al.

For more information, please contact:

Melanie Coffee
VP of PR and Communications
+47 46 74 8648

About Crayon
Crayon is a customer-centric innovation and IT services company with over 4,000 team members across 46 countries. We optimize businesses’ IT estate to help them innovate with the expertise they can trust. Our services create value for companies to thrive today, and scale for tomorrow. For more information, visit

[i] Gartner®: Magic QuadrantTM for Software Asset Management Managed Services. Authors:, Yoann Bianic, Stephen White, , and Yolanda Harris, Jaswant Kalay 5 September 2023,
[ii] Gartner®: How Markets and Vendors Are Evaluated in Gartner Magic Quadrants. Authors: Megan (Reinhart) Flewelling, Tim Weaver, and David Black. 10 October 2022