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Lightware Unveils New Brand Identity to Mark 25 Years of AV Innovation

Budapest, Hungary, 10 January 2024 – Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market, today announced a significant update to its corporate identity. This rebranding reflects Lightware’s commitment to continuous innovation and its evolution over the past 25 years.

Lightware’s decision to revise its branding and logo was made to better align the company’s visual persona with its status as an innovator in the technology sector. The new design retains a connection to Lightware’s past while introducing a more modern and streamlined look. This includes an updated colour scheme and a new slogan that highlights Lightware’s key values: innovation, reliability and its European origin.

Lightware’s history is marked by its role in pioneering solutions within the AV industry. The company has been responsible for notable developments such as the EDID manager, Hybrid Matrix switchers, transmitters and receivers, and LARA, a USB-C based collaboration solution with the award winning Taurus UCX. This track record of innovation is set to continue, with Lightware actively adapting to meet emerging market needs in both hardware and software.

Starting as a small Hungarian company, Lightware has grown to become a leading European AV manufacturer. While its operations have expanded globally, the company’s development and manufacturing processes remain centered in Budapest, underlined by the “Made in Europe” aspect of its new brand identity.

“This rebranding strategy, coupled with the launch of our revolutionary products in 2024, reflects our evolution and ongoing commitment to excellence in the AV industry,” commented Gergely Vida, CEO of Lightware Visual Engineering. “Our new identity respects our rich history while boldly stating our readiness to face future challenges and opportunities. With some of these cutting-edge innovations set to be unveiled at ISE in Barcelona, this is an exciting time for Lightware, and we are confident these developments will strongly resonate with our customers and partners around the globe.”

Watch the short video of Lightware’s new brand here: https://drive.google.com/drive/folders/1Yn2AKUHbb3NiZI5Dh3RB6cNOHf2JOZQu?usp=sharing