Duke Corporate Education, the #1 global leader in Custom Executive Education according to the 2023 Financial Times Executive Education Rankings has leveraged MARK:MetaEarth’s Augmented Reality (AR) application, which uses the power of technology to bring people closer together, to create its first immersive learning experience in London.
MARK’s technology is one of the very first applications to accurately pinpoint a location on vertical planes using sensor fusion methodologies and elevation APIs. This creates a seamless and immersive experience for users.
The application was used at a global immersion learning event last week which is part of the ongoing partnership with The International Women’s Forum South Africa (“IWFSA”) and the Financial and Accounting SETA (“FASSET”) to deliver the Women in Leadership Programme, run in collaboration with Duke CE.
This programme is designed to develop 1000 women in the financial sector over a 3-year period, from October 1, 2022, to September 30, 2025. The overarching goal of these programmes is to address the challenges faced by women in management and leadership positions.
Sharmla Chetty, CEO at Duke CE said: “As leaders, it is our responsibility to foster the evolution of the next generation of female leaders. We recognise the transformative power of mentorship in shaping their journey, and we must pay it forward. At Duke Corporate Education, we believe in the power of innovation in learning. This project is a testament to our commitment to blending technology with education to create impactful learning experiences and equipping aspiring women leaders with the skills and insights needed to thrive in an ever-evolving landscape.”
MARK’s AR technology was used as part of a treasure-hunt-like experience around London for a group of South African women who are part of the Women in Leadership Programme. Featuring trailblazers who have challenged norms and conventions like Ada Lovelace, Florence Nightingale, Boudica, Emeline Pankhurst, and Agatha Christie, the experience was more than just a walk through history. It created an immersive journey that allowed participants to learn crucial skills such as prioritisation, stakeholder management, team building, and understanding culture.
This AR experiential learning experience aligns with the specific goals of Women in Leadership Programme as it creates a practical approach to learning, providing hands-on leadership development. Participants can be placed in simulated leadership scenarios, where they can practice and refine their skills in a realistic yet controlled setting.
The technology also facilitates interactive networking events, offering a dynamic and engaging platform for participants to connect and collaborate. The scalability and flexibility of the AR experience cater to multiple groups, ensuring a safe and relevant interaction with content.
This approach not only enhances the learning experience but also prepares participants to be adept leaders in a technologically advanced and interconnected world.
MARK’s founder, Ziad Jarrar, comments: “As a Saudi AR social platform with serious global ambitions for 2024, we are absolutely delighted to be launching a successful innovative technology relationship with Duke Corporate Education in London. This is also the perfect springboard for our new Canary Wharf offices in London, led by our new CEO Ryan Horn and co-founder Majd Al Khaznadar.”
Duke CE’s integration of MARK’s AR technology into the Women in Leadership Programme represents a pivotal moment in reshaping educational paradigms and harnessing cutting-edge technology to elevate leadership development.
Looking ahead, Duke will consider how this technology can scale globally and how it can be used in different contexts and with different audiences.