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Fabacus partners with global toy and gaming giant Hasbro

Fabacus, a pioneering data-as-a-service technology company specialising in licensing and retail, proudly announces its agreement with Hasbro, a leading toy and game company.

The collaboration sees Hasbro adopting Fabacus’ cutting-edge technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East, and Africa.

The strategic integration of Fabacus’s Xelacore platform into Hasbro’s operational infrastructure marks a significant milestone. Hasbro, renowned for its portfolio of 1,900+ iconic brands, including DUNGEONS & DRAGONS, PEPPA PIG, TRANSFORMERS, and MY LITTLE PONY, aims to leverage Xelacore’s innovative capabilities to optimise retail strategies, demonstrate product authenticity, streamline data governance over partners & operations, as well as enhance consumer protection and shopping experiences across diverse markets.

Andrew Xeni, Founder & CEO of Fabacus, expressed his enthusiasm about the partnership: “We are thrilled to work with a globally recognised industry leader like Hasbro. Our mission at Fabacus has always been to revolutionise and transform data management across licensing and retail, and this agreement underscores our commitment to delivering unparalleled technological solutions to drive growth and efficiency in the industry.”

Marianne James, Senior Vice President, Global Licensed Consumer Products at Hasbro, added, “Fabacus’s data service presents an exciting opportunity for Hasbro and we are confident that our work together will drive significant advancements in our retail strategies, ultimately benefiting our consumers and stakeholders alike.”

The agreement between Fabacus and Hasbro marks the beginning of an exciting journey towards a more streamlined and data-driven retail landscape, in a year when increased data capture and reporting is being implemented as part of EU law, reshaping the retail experience for customers.