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eSIM Go partners with Lufthansa Group to deliver on-brand global travel eSIM services

New Powered by Breeze branded travel eSIM mobile data plans will protect Lufthansa, Austrian Airlines and Brussels Airlines passengers from traditional data roaming costs

11 June 2024 – eSIM Go today announced its partnership with Lufthansa Group (LHG) to provide eSIM mobile data services to passengers across four of its airlines. Having successfully proven the business case with the positive launch of a SWISS eSIM service earlier this year, LHG is committed to replicating the model for Lufthansa, Austrian Airlines and Brussels Airlines. Each is enabled by eSIM Go’s fully managed Powered by Breeze solution, making it easy for travelers to stay connected to the highest quality connectivity in 150+ countries worldwide while avoiding expensive data roaming charges.

Delegates at the FTE EMEA conference in Dublin will be able to learn more about the partnership, and the strategic airline benefits of ancillary eSIM services, by attending the joint conference session: “The Connected Traveler – How an eSIM can enhance CX, grow brand loyalty and increase in-destination ancillary revenue”, featuring Timothy Haupt, Manager of Ancillary Strategy & Commercial Development at LHG alongside eSIM Go’s Bill McKimm.

Bill McKimm, VP Travel at eSIM Go, said: “We’re really excited to be partnering with Lufthansa Group and playing a key role in their strategy to champion the end-to-end passenger travel experience. As the hottest category in airline ancillaries for years, branded travel eSIMs are a great opportunity to increase customer value both in revenue but also in terms of added loyalty, and the platform they create for other core and ancillary services.”

The new partnership reinforces eSIM Go’s dominant position in the aviation industry, growing the total addressable market for its B2B2C travel eSIM solutions by another 100m passengers a year. eSIM Go already has established partnerships in place with numerous airlines including Wizz Air and Icelandair, as well as airports such as Sydney Airport (SYD) and Fraport Group (incorporating Frankfurt (FRA) and many more).

Johann-Philipp Bruns, Vice President Ancillary, Partner and Retail Lufthansa Group, said: “This partnership with eSIM Go will give seamless and hassle-free access to mobile data plans to many more customers in 2024, providing them with a more affordable alternative to traditional data roaming. Whether traveling for business or leisure, staying connected is an increasingly important part of the travel experience for our customers.”

About eSIM Go
eSIM Go empowers businesses of any size to offer their own digital connectivity solutions to customers, providing everything needed to scale their global opportunity and go to market fast.

Any commercial model can be aligned with eSIM Go’s complete eSIM product ecosystem, enabling business partners to embed our capabilities into their product via API, co-brand a fully managed eSIM service or pursue an affiliate route.

Global brands in travel, MNO/MVNO, fintech and more trust eSIM Go to generate revenue and increase customer loyalty through high quality eSIM data bundles based on over 1,000 networks in 190+ countries. For more, see

About Lufthansa Group
The Lufthansa Group is an aviation group with operations worldwide. With 100,000 employees, the Lufthansa Group generated revenue of EUR 35,4 bn in the financial year 2023. Its largest business segment are the Passenger Airlines. Other key business segments include Logistics and Maintenance, Repair and Overhaul (MRO) as well as other companies and Group functions such as IT companies and Lufthansa Aviation Training. All airlines and business segments play leading roles in their respective markets.