The Grand Prix is returning to the Netherlands after 35 years. Taking place in May 2020 at the Zandvoort circuit, the long awaited Dutch Grand Prix will be sponsored by CM.com, specialists in Conversational Commerce solutions. The CM.com platform connects digital platforms with mobile phones worldwide, offering a smart combination of messaging channels, interactive voice solutions, and Europe’s most innovative payments solutions to a large audience.
After the Olympic Games and the World Cup Football, Formula 1 is the largest international sporting event that a country can organize. On average, a Formula 1 race is viewed by 450 million people worldwide.
Love for technology
CM.com will deploy its platform to optimise the fan experience.
Fans can order and receive their tickets with their mobile phone, making printing tickets a thing from the past. They can also receive relevant notifications about the race in the run up, during and after the event, as well as be able to order and pay for drinks, food and other items. No more messing around with cash or vouchers, or waiting in long queues.
Jeroen van Glabbeek, CEO at CM.com says:
“When the ambitious initiators behind the Dutch Grand Prix were looking for the most modern way to sell tickets, they arrived at CM.com. Because the CM.com team consists of true sports enthusiasts who love technology, the collaboration soon grew into a real partnership. CM.com is looking forward to helping international Grand Prix fans around the world experience the power of Conversational Commerce. Through Mobile Messaging and Payments fans will be able to optimise their event experience using their mobile phones.”