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Cradlepoint set for rapid expansion into European market with ambitious new hires

Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless network edge solutions, has today officially launched its rapid expansion into the European market, marked by the hiring of two new senior executives to head up the region, investment in new teams, as well as new product offerings.

Building upon the success of Cradlepoint’s UK launch in 2016, expansion into Europe promises to see the company continue to play a major role in the rapidly growing wireless WAN market and, crucially, help organisations throughout Europe make the all-important transition to enterprise-grade 5G branch networks. The company also seeks to help European organisations contend with the ongoing COVID-19 crisis, having already seen an uptick in demand for its products that can support pop-up healthcare environments, home working and retailers to onboard an influx of new staff quickly and securely.

Overseen by Senior Vice President of EMEA, James Bristow, Cradlepoint’s intention to build its customer base in Europe has also been made clear by the hiring of two new regional heads: Evert Suur, previously Head of Channels for Northern Europe at Forescout, joins Cradlepoint as Area Director for Northern Europe, while Lorenzo Ruggiero also joins the company as Area Director for Southern Europe.