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Arctic Direct becomes UK’s specialist for Northern Lights Holidays thanks to impactful digital strategy

Leading travel operator, Arctic Direct, has become the UK’s go to specialist for Northern Lights holidays, following the success of an impactful digital strategy implemented by results-driven agency, Ink Digital.

Launched in 2004, Arctic Direct prides itself on helping its customers explore the arctic wilderness through unique and exciting experiences in top destinations including Sweden, Greenland, Lapland, the North Pole, and more.

Focused on increasing market share and competing with household names in the travel sector, Arctic Direct appointed Ink Digital to position the brand as the go-to operator for Northern Lights Holidays, while attracting more affluent users to the site.

Following the implementation of bespoke strategy, Ink Digital accelerated its position in Google for over 200 keywords and achieved an impressive set of results for the ambitious brand, successfully increasing website sessions by 68% and online conversions by 131%.

In addition, the quality of enquiry has increased with minimum booking fees utilised to attract target customers. As such, the Arctic Direct team have been able to provide more effective quotes, while increasing sales.

Now, Arctic Direct is firmly cemented as the UK’s leading arctic travel operator – particularly for Northern Lights Holidays.

Michael Ryan, Founder and Director of Ink Digital, added: “Over the last five years, the Ink Digital team have worked hard to really hone our niche in the travel sector, and particularly in helping operators to navigate the impact of the COVID-19 pandemic and accelerate growth.

Our strategy for Arctic Direct is a prime example, where we used our existing knowledge of the travel industry combined with in-depth keyword research and competitor analysis to identify gaps in the market and engage target audiences. The results really do speak for themselves, having more than doubled website users, accelerated conversions, and established the Arctic Direct brand as a leading name in arctic experiences and travel.”

Headquartered in London, Ink Digital is a fast-growing digital marketing agency, underpinned by a proven track record in delivering real and impactful results for its growing client base.