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Thoughtmix recognised for results-driven approach by prestigious Performance Marketing Awards

Fast-growing affiliate marketing agency, Thoughtmix, has been recognised for its results-driven approach to client campaigns by the prestigious Performance Marketing Awards, after winning the ‘Best Managed Programme – SME’ accolade.

Launched in 2007, the Performance Marketing Awards is dedicated to celebrating the industry’s first-class campaigns, teams, and companies, and boasts a long-standing reputation as a leading accolade in the sector with a mission to reward creativity, innovation, and excellence.

Having taken place at Grosvenor House, Park Lane, on 16th May 2024, the Performance Marketing Awards welcomed over 100 finalists across 32 different categories, ranging from technology and campaign to individual team and agency awards.

Here, Thoughtmix was recognised for its forward-thinking strategy for online footwear and fashion brand, Ego, where the team implemented its “Sustainable Growth for Fast Fashion” campaign, which focused on quality partnerships, incremental revenue, and transparent relationships with affiliates.

Leading publications, including HEAT World, supported in driving higher order values as well as repeat customers, alongside a source of new customer acquisition. The combination of close partnerships and strategic campaigns lead to EGO achieving its first “£1 million month” in revenue in the last year, while simultaneously reducing the cost of sales leading to an increased ROAS.

This news comes as Thoughtmix has successfully generated over £1 billion in revenue for its client base over the last 9 years alone, outpacing industry competitors while securing an impressive client portfolio ranging from National Express and Allianz to Hello Fresh and cardfactory.

Gemma Robinson, Account Director of Thoughtmix, confirmed: “2023 was a phenomenal year for the EGO affiliate programme and we are so pleased to see the success recognised at such a high level. Thoughtmix has been able to work with the marketing team at EGO to truly harness the full potential of the affiliate channel, whilst reducing the costs of the programme for a stronger ROI.

We have been able to deliver a digital PR strategy that saw monthly coverage with major publications including HEAT World; making content and influencers our leading source of traffic to the EGO website. By diversifying the publisher mix and incentivising all of our partners for their strengths, Thoughtmix built a cost effective future proof affiliate programme with no reliance on discounting that will continue to drive the awareness of the EGO brand within the women’s fashion industry.”

Steve Bryant, Founder and Director of Thoughtmix added: “The Performance Marketing Awards is one of the most prestigious events in the affiliate marketing industry’s calendar, so to secure the ‘Best Managed Programme – SME’ award for our campaign for Ego is a real testament to both the expertise of our team and our results driven approach to client activity.”

Since inception in 2015, Thoughtmix has evolved into a fast-growing team of over 20 UK and US based specialists, who deliver results-driven affiliate marketing strategies for its growing client-based across Europe, Australia, Asia, and Africa.