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Researchers say explosion in the growth of AI and machine learning is transforming business analysis

An explosion in the growth of technologies such as AI and machine learning is transforming the balance of skills required by modern analysts, ground-breaking research from business intelligence firm AMPLYFI has found.

Using its own proprietary AI-powered DataVoyant platform, AMPLYFI has analysed more than 50,000 documents, held across the surface and deep web, to identify the most common skills and requirements associated with the job role ‘analyst’ between 2009 and 2019.

The AI-powered research points to how an analyst’s role has become elevated over time, delivering a much more integral business impact. The project found a marked rise in a need for business skills (up 76% in the last five years versus 2009-2014), problem-solving (112%), and verbal communications skills (19%). Meanwhile, the need for Microsoft Excel (-49%), along with quantitative (-69%) and data analysis (-16%) skills, have all fallen considerably.

Interpreting the results, Sir Cary Cooper, professor of organisational psychology at Alliance Manchester Business School, said:

“In the future, the business analyst will be a different person. With AI and machine learning picking up mundane number-crunching work, the role now requires more innovative and original thinking.

“This poses a challenge for employers in making sure they have people with the right skills in their workforce. As new technology comes into play, employers will need to re-evaluate the skills of their employees and develop training and recruitment practices that can make the most of the opportunities available.

“In this scenario, we will always need analysts who can ultimately make decisions based on data available. Computers are still some way off understanding, for example, the political impact of a decision, or perhaps its effect on workforce motivation. The positive effect of the influx of new technology is that analysts will be able to spend less time collating, and more time looking at the implications of their data for an upcoming investment or strategic decision.” 


Chris Ganje, CEO and co-founder of AMPLYFI, said:

“We are witnessing a paradigm shift in the way that a business analyst operates, whereby talented people can spend more time on strategy, and less time on repetitive tasks such as reading, number crunching, or data gathering. Advances in AI and machine learning have been the single major driver of this change, creating huge efficiencies in both time and costs.”

As part of a wide ranging study, AMPLYFI’s research found that there has been an almost 19-fold (1,876%) rise in the significance of AI in relation to analyst job roles, a major indicator that the technology is becoming more widely implemented across industrial analytics. The significance of machine learning has risen by a factor of more than 15 (1,523%). The Internet of Things (IoT, rise of 435%), neural networks (392%), and big data analytics (223%) have also climbed strongly since 2009.

Programming (up 685% in 2015-2019 versus 2009-2014) was the single biggest skills requirement riser, demonstrating the impact made from the increase in the use of digital technologies in the past decade.

AMPLYFI’s unique DataVoyant platform uses cutting-edge technology to locate, harvest, read, and analyse data from the Surface and Deep Web held across academic papers, patents, government reports, databases, journals, or news items, to find early warning signals and quantify trends that can help businesses make smarter, faster decisions.