Socialbakers, the leading AI-powered social media marketing platform, today announced a product integration with Salesforce, the global leader in CRM, to improve how brands manage their social community and customer care processes. The integration streamlines the handover of support issues, so that audiences and customers benefit from a cohesive brand experience.
According to Gartner, social media has become the most effective channel for brands to interact with customers across the buying journey. With this integration, businesses will now be able to deliver a unified, cross-channel customer experience, aligning social community engagement with tangible business outcomes. Businesses will be able to reduce both response and resolution times and increase the cooperation and effectiveness of marketing and customer care teams – key for fostering a satisfied, loyal customer base.
“We are excited to enable businesses to bridge the gap between social media marketing and customer care by integrating our product with the Salesforce platform,” said Yuval Ben-Itzhak, CEO, Socialbakers. “With this integration, we are helping businesses increase their efficiency, breaking down common silos that can exist across marketing, support and sales technologies. Businesses will now be able to drive a smooth customer journey and give customers an experience they will love.”
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